For an artist, finishing a picture is not the end of the story. For the painting, it is just the beginning of a life that is separate from its creator. Is it going to languish in deep piles with other not quite perfect paintings, or will it get a chance to shine, find a forever home?
The difference often lies in the framing – how the work is presented can make or break a sale. I know this first hand as a buyer and as a seller of art. I did a painting many years ago of a humble vegetable, the aubergine, and the purply colour was rich and dark and as juicy as a watercolour can be. I was pleased and had it framed in the expectation of a quick sale – who could resist?
There it hung on the Gallery Ann wall amongst less colourful and noticeable paintings for more than six months and finally I caved in, on the advice of the gallery owner and got it reframed. Voila, it was gone in a week and barely covered the cost of two frames and commission. However, it was a sale! Somebody loved it and wanted it to enhance their home and enrich their life. (I assume people buy paintings for the same reason I do – do not burst my bubble!)
Likewise, a painting of daisies I barely glanced at every day I hung out at the gallery was one day reframed, and I couldn’t keep my eyes off it. I don’t think I’d ever bought a painting before – not at that price! I bit the bullet and told David about this painting I had to have, trying to justify the expense and the indulgence. He wrote out a cheque and I got the painting – I love it. And I have reused the frame often for my own work and reframed it again and again.
My own tastes run to classic, german gold, deep frames for everything, and with clear glass and double mounts for watercolours – $$$$. When framing for a potential sale the cost has to be recovered so it can be a big gamble – however the painting must be presented well and the frame is to show it off, not to upstage. In the end, personal taste and pocket drive the choices we make and as long as the artwork is the star of the show, anything goes.
Better crack on and finish some more pictures!